Kizspy | Question: 14
(Choose 1 answer)
A retail bank, "Your Town Bank," has organized its branches into three primary groups: Personal Banking,
Small Business Banking, and Corporate Banking. Each group caters to the unique needs of these specific
market segments. This is an example of:
A. Functional Departmentalization
B. Product Departmentalization
C. Customer Departmentalization
D. Location Departmentalization
