Kizspy | Question: 17
(Choose 1 answer)
What does a chief listening officer do?
A. Must ensure excellence in every content marketing tactic, including content/editorial, design, web
resources for content, project budget, etc.
B. Helps internal employees develop and write content, and they assist external people in aligning their writing
with the company's organizational goals. Works with the employees on content production, content
scheduling, SEO, style corrections, etc.
C. Produces the content that will ultimately help to tell the story. This role typically overlaps with the managing
editors. This person does not need to be a writer. In general, this person is there to be the "face" or "voice" of
the authentic organization.
D. This role is to function like an air-traffic controller for social media and your other content channels. So
often today companies have this position for social media response purposes but don't leverage these roles
for purposes of content marketing feedback.
