Kizspy Question: 18
(Choose 1 answer)
Coke has been very successful in introducing a number of extensions to its cola line by launching products
such as Diet Coke, or Coke Light in some places, Coke Zero, and Cherry Coke. Which product development
strategy has Coke utilized?
A. Radical innovation
B. Incremental innovation
C. All of them
D. None of them
