Kizspy | Question: 18
(Choose 1 answer)
Why are some TV ads humorous and creatively successful but not very effective in sales?
A. Because the message of advertising is direct and persuasive.
B. Because the advertising message is informative and educational, ensuring long-term brand recognition.
C. Because the humor overshadowed the commercial message. So people remember the gag but forget the
product.
D. Because effects of humor in serious drama are complex and depend on many factors.
