Kizspy | Question: 2
(Choose 1 answer)
LEGO is a content giant, at times more closely resembling a media company than a toy company. It has
created wonderful integrated content marketing programs such as Microsites, LEGO Miniseries, LEGO Click,
LEGO Magazine, etc.
Which following statement well explains how LEGO Click supports the business?
A. LEGO Club magazine is customized by local market and by age.
B. Each LEGO storyline has a dedicated microsite with plot and character
explanations, online games, movies, polls and quizzes, and of course
retail links.
C. For each storyline release, LEGO produces a serial-style movie that runs
both on cable and then eventually through the LEGO website.
D. A community platform that encourages fans and fanatics
alike to share their LEGO creation photos and videos, download apps,
and explore LEGO themes through online games and storylines.
