Kizspy Question: 2
(Choose 1 answer)
Which of the following is an example of consumer-generated marketing?
A. Toyota's presence in online communities
B. Nike's Nike Plus running Web site
C. MasterCard's use of "Priceless" commercials shot by customers
D. Neiman Marcus's InCircle Rewards program for its best customers
E. The Lexus Covenant aimed at creating customer delight
