Kizspy | Question: 20
(Choose 1 answer)
Which of the following is an argument that supports global advertising?
A. Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the
advertisements over many countries.
B. Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better
results than one large effort to develop a campaign.
C. Even though there are cultural differences between nations, a single advertising theme that is effective
worldwide can be easily developed.
D. Standardized advertising may be implemented even in the face of advertising regulations.
