Kizspy | Question: 22
(Choose 1 answer)
In terms of the impact of sensations on product experiences, what is the 'endowment effect' related to touch?
A. It is the belief that touched items are more valuable
B. It is the tendency to buy products that are on sale
C. It is the emotional attachment to products with a familiar brand name
D. It is the inclination to choose visually appealing products
