Kizspy | Question: 23
(Choose 1 answer)
What does the peripheral route in the Elaboration Likelihood Model involve?
A. It involves an initial, often emotional, response to one salient aspect of the message.
B. It involves the use of famous personalities to endorse a product.
C. It involves the use of humor to sell a product.
D. It involves effortful cognitive processing, where the arguments of the persuader are thoughtfully evaluated.
