Question: 24
(Choose 1 answer)
Reach is very important in media planning. What is the definition of reach?
A. the measure of the number of different potential audience members exposed at least once to media vehicle in
a specified period.
B. the measure of the number of different actual audience members exposed at least twice to media vehicle in a
specified period.
C. the measure of the number of different actual audience members exposed at least once to media vehicle in a
specified period.
D. the measure of the number of different potential audience members exposed at least twice to media vehicle in
a specified period.
