Kizspy | Question: 25
(Choose 1 answer)
Tracking studies play an important role by providing ....... baseline information to facilitate day-to-day
decision-making. A good tracking system can help marketers better understand a host of important
considerations such as category dynamics, consumer behavior, competitive vulnerabilities and opportunities,
and marketing effectiveness and efficiency.
A. Good
B. Important
C. Accurate
D. Consistent
