Question: 25
(Choose 1 answer)
What is the reason behind digital marketers implementing look-alike targeting?
A. Leverages a business' own data on their existing customers by using machine learning methods to find new
people who have similar characteristics and activity on the digital media platform
B. Uses a web user's browsing history and other consumer-related online behavior to help create and deliver
unique targeted individual marketing messages.
C. uses a search keyword - based targeting of a prospective customer's needs based on his or her information
search behavior.
D. Saving ads cost
