Kizspy | Question: 26
(Choose 1 answer)
The rapid growth of Shein is putting pressure on fast fashion retailer like Inditex and H&M. As a result, Inditex
(Zara owner) launched Lefties as a low-priced Gen Z-focused brand to counter Chinese-founded rival Shein
and to protect its flagship Zara brand.
In this example, which role Lefties brand play in Inditex's brand portfolio?
A. Flanker Brand
B. Cash cow Brand
C. Strategic Brand
D. High-End Brand
