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It is important to not script interviews and questions to ask real customers when trying to build buyer (or(Cl customer) personas. Why?
1
an A. You may miss something that affects their decision-making because you have directed the conversation.
B. It makes the customer uncomfortable and they may not answer truthfully as a result.
C. The customer may not be as open-minded if you have directed the conversation.
D. You will end up asking things that you care about but the customer does not.
vant fini