Kizspy Question: 28
(Choose 1 answer)
The basic principle in designing a brand portfolio is to (1) so that no potential customers are being ignored, but
(2) so that brands are not competing among themselves to gain the same customer's approval.
A. (1) maximize sales, (2) minimize internal competition
B. (1) maximize brand overlap, (2) minimize market coverage
C. (1) maximize market coverage, (2) minimize brand overlap
D. (1) maximize sales, (2) minimize advertising cost
