Question: 28
(Choose 1 answer)
A multinational technology company is launching a new smartphone model in Vietnam. As they identify their
target audience as tech-savvy individuals aged 18-35 who value innovative features and stylish design, the
company conducts market research, surveys, and focus groups to gain insights into the target audience's
preferences, desires, and expectations. They analyze the market trends, competitor strategies, and consumer
feedback to shape the message in a way that resonates with the identified target audience. From here, they
come up with a compelling narrative that highlights the key features, benefits, and unique selling points of the
new smartphone. The company emphasizes the innovative technology, sleek design, user-friendly interface,
and exceptional camera capabilities to address the target audience's desires for cutting-edge technology and
stylish aesthetics.
Which step of the management by objectives (MBO) process the company is currently at by assessing the
impact of the planned message on the target audience as abovementioned?
A. Client/employer objectives
B. Media channel objectives
C. Essence of the message
D. Communication channels
