Kizspy | Question: 29
(Choose 3 answers)
Which of the following is true about the multi-moment stage in the digital maturity suggested by BCG? Choose
all that apply
A. Dynamic execution and optimization toward single-customer business outcomes across channels
B. The highest level of digital maturity
C. No more than 2% of companies today are operating at this level
D. The use of data is very limited; Campaigns base execution mainly using external data and direct buys with
limited link to sales
