Kizspy Question: 3
(Choose 1 answer)
Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys,
consumer electronics, and office products, among other items. Based on previous purchase history, the
company recommends related CDs, books, videos, or other products that might interest a customer. This
most directly helps Amazon.com capture a greater
A. partner value
B. share of customer
C. profit margin
D. social network
E. customer loyalty
