Kizspy | Question: 31
(Choose 1 answer)
Cadbury Chocolate wanted to have a celebration when they hit a million Facebook followers and so what they
did was put on a 24 hour bonanza if you will, where they built a giant thumb and the thumb represents a like on
Facebook.
Which content strategy did Cadbury Chocolate adopt?
A. Engagment
B. Nurture
C. Private virtual communities
D. Storytelling
