Kizspy | Question: 32
(Choose 3 answers)
Lan is an experienced brand manager, recently tasked to boost the organisation's brand meaning. Conducting
market analysis, Lan has decided to form the organisation meaning around agility, activity, and being fast. Lan
has several options in communicating such a meaning using brand elements, which of the following are
among the most effective tactics that could be implemented:
A. Lan used a tagline: "born to run"
B. Lan used an italic font
C. Lan adopted a Crocodile as the new brand character to communicate agility and being fast
D. Lan adopted a pictorial logo design, using a horse as the logo
