Kizspy Question: 33
(Choose 1 answer)
Why is visual communication so important to content strategy?
A. When we think about content strategy, we think about communicating messages. And visual messages
become language when they're read in the mind When they enter the mind, they become an actual language.
B. Readers are skimming, they're scanning, they're looking at pictures, they're trying to evaluate whether or
not they are going to engage.
C. Audiences want to focus on things that are surprising to them and they skip the rest.
D. Anyone from your audience is going to see you as a brand but that doesn't matter whether you are a big
conglomerate or whether you are a small non-profit. The storytelling is really a moment where you can
connect with your audience and show them that you share the same values, the same interests.
