Kizspy Question: 33
(Choose 1 answer)
Imagine you are brand manager for a fast-food business with an unhealthy image. You've decided to launch
a new brand positioning it as an organic and healthy option. You name the new brand "Healganic". Which
brand name strategy has the manager applied?
A. Founder
B. Metaphor
C. Acronym
D. Fabricated
