Question: 34
(Choose 1 answer)
Ads for many products such as fashionable clothing, jewelry, cosmetics, and liquor often rely on visual images to
deliver the message rather than providing specific product information. The purpose of this approach is to:
A. Impress consumers and forming their attitudes towards a brand over another.
B. Prevent consumers from knowing much about the product information.
C. Boost the advertising cost so that companies can increase the product price without consumers' complaint.
D. Communicate the superiority of the product.
