Kizspy Question: 35
(Choose 1 answer)
Which of the following is NOT correct about social IMC?
A. It does not limit its engagement to observable changes in website interaction
B. It is designed to embrace a high value market you want to develop and take them to a private virtual
community you develop specifically for them
C. If done correctly, it allows you to build a 1-to-1 long-term relationship with high value community members
to position you as an expert
D. A social IMC strategy does not require you to focus on content
