Kizspy Question: 38
(Choose 1 answer)
Determining the most effective reinforcement schedule to use with consumers is important to marketers.
What type of reinforcement schedule is most likely being used when after a period of time has passed, the first
response a consumer makes brings the reward?
A. fixed-interval reinforcement
B. variable-interval reinforcement
C. fixed-ratio reinforcement
D. variable-ratio reinforcement
