Kizspy | Question: 39
(Choose 1 answer)
Which reason is the incorrect one for answering the question why B2B customers avoid switching suppliers in
a key account management relationship? Choose the most suitable answer.
A. Switching suppliers is time-consuming.
B. They avoid the costs associated with switching suppliers.
C. Competitors do not offer similar products.
D. They don't want to change the long-term supplier
