Kizspy | Question: 39
(Choose 1 answer)
Regarding theories underlying social marketing, what did Manrai and Gardner in 1992 contribute?
A. A model looking at types of emotional responses for health communication
B. A model explaining how the differences between social and product advertising predict a consumer's
cognitive, social and emotional reactions to social advertising
C. A theory of prosocial media effects in designing such campaigns
D. A multilevel model of memory for health ads
