Kizspy | Question: 4
(Choose 1 answer)
Imagine that a marketer is working on a digital ad campaign for a single product. They learn that it costs $100
USD in advertising to sell 5 units of a $50 USD product. They apply the formula to calculate return on ad spend
(ROAS): (number of units sold x cost per unit) / ad spend.
What is this marketer's ROAS?
A. (5 x 5)/100 = 0.25
B. (50 x 50)/5 = 500
C. (5 x 50)/50 = 5
D. (5 x 50)/100 = 2.5
