Kizspy | Question: 4
(Choose 1 answer)
The elaboration likelihood model (ELM) proposes two primary routes to persuasion: the central route and the
peripheral route. The central route involves:
A. Using heuristics and shortcuts to make judgments
B. Focusing on superficial cues like the attractiveness of the source
C. Carefully considering the message arguments and evidence
D. Relying on emotional appeals and vivid imagery
