Kizspy | Question: 41
(Choose 1 answer)
In considering the effectiveness of entertainment-education media in developing countries, Rogers and
Singhal (1990; see also Singhal & Rogers, 1999, 2002; Singhal et al., 2004) drew several conclusions. Which is
not one of them?
A. Placing an educational message in an entertainment context can draw a mass audience and earn large
profits, which can then be used to support the prosocial campaign.
B. The educational message cannot be too blatant or too much of a hard sell, or the audience will reject it.
C. The effect of the media message in such programs is enhanced by specific supplementary tips about
behavior change.
D. Encourage favorable interpersonal communication about the issue after exposure to the message.
