Kizspy Question: 42
(Choose 1 answer)
According to Professor Judy Franks, media has seen five major changes in recent years. Big companies like
ESPN or Huffington Post, have video, audio, pictures or bloggers, and are using all forms of social media to
get to their target audience. This refers to....
A. Convergence: Blurred lines between old/new now encompass all formats.
B. Symbiosis: Media do not compete, they collaborate and reinforce each other.
C. Circuits: Media are now open and in the hands of engaged consumers.
D. Economics: Content will become more valuable than the media, themselves.
