Kizspy | Question: 44
(Choose 1 answer)
To determine which geographical areas have the highest (and lowest) rate of consumption for a particular
product category, marketers compute a this for each market in which they are interested.
A. Brand development index (BDI)
B. Category development index (CDI)
C. Designated marketing area (DMA)
D. Targeted cost per thousand (TCPM)
