Kizspy Question: 45
(Choose 1 answer)
Rockwell Collins is a manufacturer of avionics and communications systems for corporate aircraft. In
response to a general slowdown in the business aviation industry, Rockwell announced cutbacks for the
items it makes for small and midsize jets. Based on this information, which of the following segmentation
variables is Rockwell most likely to utilize?
A. Geographic
B. Firmographic
C. Buying approach
D. Psychographic
