Kizspy Question: 46
(Choose 1 answer)
To emphasize the brand's "green" heritage, Stevia redesigned the packaging on its SweetLeaf product,
changing the look and the size and promoting the 100 percent recycled materials used in its manufacture. The
reason why the company changed the packaging was:
A. To signal a higher price, or to more effectively sell products through new or shifting distribution channels.
B. When a significant product line expansion would benefit from a common look.
C. To accompany a new product innovation to signal changes to consumers.
D. When the old package just looks outdated.
