Kizspy | Question: 46
(Choose 1 answer)
Why should a brand name ideally have a clear, understandable and unambiguous pronunciation and meaning?
A. Reduces the effort consumers have to make to comprehend and process the brand name.
B. Short names often facilitate recall because they are easy to encode and store in memory.
C. Encourage word-of-mouth exposure that helps build strong memory links
D. All of the above
