Kizspy Question: 46
(Choose 1 answer)
Why can charging one fixed price for an essentially same service product be a bad idea? Choose an answer
that does not offer the right reason.
A. Because customers perceive fixed pricing as unfair.
B. Because sales opportunities can be lost from customers who were not willing pay a price as high as the
fixed price.
C. Because customers who were willing to pay a higher price end up paying the low fixed price.
D. Because different customers are willing to pay differences and therefore should be charged accordingly to
maximize revenue.
