Kizspy Question: 49
(Choose 1 answer)
A common practice among advertisers is to create new relationships between objects and interpretants by
inventing new connections between products and benefits. A classic example of this was equating Marlboro
cigarettes with the American frontier spirit. Which of the following terms best describes this practice?
A. subliminal persuasion
B. figure ground projection
C. semiotic relationships
D. consumer-modeling connections
