Kizspy Question: 5
(Choose 1 answer)
In its "Transfarency" campaign, Southwest Airlines focuses on the carrier's low-fare and price transparency
message. The goal of the campaign is to tell consumers that, unlike other airlines, Southwest does not charge
extra fees nor surprise them with hidden charges.
In this ad campaign, Southwest Airlines uses:
A. Favorable price appeal
B. News appeal
C. Product popularity appeal
D. Feature appeal
