Kizspy | Question: 50
(Choose 1 answer)
Sales are down, and Francis knows he needs to make some changes to reverse the trend and not only bring
sales up to the previous level, but actually increase them by 5% over last year. He is now trying to understand
whether the downturn was caused by poor customer service, poor quality product, improper pricing, or some
other factor. Which step has Francis reached in the comprehensive approach to change?
A. Recognizing the need for change
B. Implementing the change
C. Setting goals for the change
D. Selecting a change technique
E. Diagnosing relevant variables
