Kizspy | Question: 50
(Choose 1 answer)
"Bigger and brighter" packages are not always better when competitors' packages are also factored in. Given
enough shelf space, however, manufacturers can create billboard effects with their brand to raise their
prominence and impact
What effect is mentioned in the example above?
A. The "shelf impact"
B. The butterfly effect
C. The decoy effect
D. None of the above
