Kizspy Question: 6
(Choose 1 answer)
Choose the wrong statement
A. Focus group is one of the quantitative analysis techniques.
B. A great deal of public relations research is qualitative.
C. Most public relations research studies on interpretation of text such as editorial pages or focus group
transcripts for themes or insights.
D. Qualitative research in public relations is good for probing attitudes and perceptions of publics.
