Question: 6
(Choose 1 answer)
What is the relationship between internal stakeholders and external stakeholders?
A. Internal stakeholders are people who fund a project and are in charge of the financial aspects of a
marketing campaign. External stakeholders are members of a marketing team who are interested in being
involved in the project.
B. Internal stakeholders are people who have contractual agreements and limitations to working on a project.
External stakeholders work on the marketing team and are the closest stakeholders on a day-to-day basis.
C. Internal stakeholders are people from the same company but outside of your team who support a
marketing project or campaign, or benefit from its results. External stakeholders normally result from
partnerships, such as when a company partners with an external ad agency for a campaign.
D. Internal stakeholders normally result from partnerships, such as when a company partners with an external
ad agency for a campaign. External stakeholders are people outside your team who support a marketing
project or campaign, or benefit from its results.
