Question: 7
(Choose 1 answer)
What is the definition of a doppelganger brand image?
A. A collection of strategies (both physical & digital) that physical retailers are using to react to the challenges of
operating in a digital world
B. An electronic device that is capable of turning digital designs into physical objects through an additive process
C. Technology-enabled platforms that provide users with temporary access to resources that may be
crowdsourced
D. A digital product or service that offers a set of basic features for free, but charges a price for a set of premium
features
E. None of them
