Kizspy Question: 8
(Choose 1 answer)
What is the philosophy of Limited Capacity Model
A. Creation of public awareness and concern of salient issues by the news media
B. Emphasis on the active role of the audience in making choices and being goal-directed in its media-use
behavior
C. Refers to knowledge structures or frameworks that organize an individual's memory for people and
events. It is a general mental construct or model about some knowledge domain.
D. Makes two basic assumptions: (1) people are information processors, and (2) the ability to process
information is limited.
