Kizspy Question: 8
(Choose 1 answer)
Holiday Inn Worldwide segmented its hotel offerings into several chains, including Crowne Plaza (upscale),
Holiday Inn (traditional), and Holiday Inn Express (budget).
What advantage did Holiday Inn gain by using vertical brand extensions through multiple hotel chains?
A. It simplified its brand portfolio by offering only one type of service.
B. It allowed the brand to target distinct market segments effectively.
C. It decreased brand recognition by confusing consumers.
D. It led to a uniform brand image across all segments.
