Kizspy | Question: 15 (Choose 1 answer)
Researchers decide to conduct an experiment to test the effect of patriotic advertising on consumer purchase behavior towards domestic and foreign brands. Which of below statement is true?
A. Patriotic advertising is dependent variable.
B. They need to recruit two samples, one is experimental group and one is control group.
C. Consumer purchase behavior towards domestic and foreign brands is independent variable.
D. They adopt qualitative research design.
