18
(Choose 1 answer)
Which is NOT right about content analysis?
A. A quantitative, systematic, and objective technique for describing the manifest content of communications.
B. Apply to all forms of communication: personal and mass mediated.
C. Can tell what is in the material being studied, not how it affects people exposed to this material
D. Measure what people say they did (or will do) but do not show us what people have actually done
