Kizspy | Question: 33
(Choose 1 answer)
What is Content Analysis?
A. It is a qualitative research technique that provides the opportunity to study people in real-life situations.
B. It is a research technique for the systematic classification and description of communication content according to certain usually predetermined categories.
C. It is a method for collecting and analyzing social data via highly structured and often very detailed interviews or questionnaires in order to obtain information from large numbers of
respondents presumed to be representative of a specific population.
D. We try to show whether what is held to be true about something is actually true.