(Choose 1 answer)
According to the book" How Customers Think: Essential Insights Into the Mind of the Market (2003). What did Gerald Zaltman think was the weakness of focus groups to get information?
A. He argued that focus groups are overrated
B. He argued that groups also can be skewed by matters like social dominance
C. He argued that focus groups are easy and affordable to implement
D. All of the above
Q: 41
