Kizspy | Question: 33
(Choose 1 answer)
What is not true about global account management (GAM)?
A. Although GAM can simply be considered an extension of KAM, it is fundamentally more complex.
B. For many multinational organizations, the role of GAM becomes increasingly important due to the growth in globalization.
C. Even though the role of GAM is important, global account managers do not perform the role of political
entrepreneur.
D. Global account managers perform a boundary-spanning role across two important organizational areas:internal and external interface.
